INTELLECTUAL PROPERTY IN OUR DAILY LIFE/NEEDS 

Intellectual property is all around us and we regularly interact or deal with variety of intellectual properties in our day-to-day activities.

It can be the brand name (the Trade Mark) of a product that you look for when you are buying a product or looking for any services.

It can be a new technology (the Patent) as simple as a new pen, a new variety of paper pin / clip or ladies hair clip, a new variety of noodles or sweets that we take, new pizza delivery packages to keep it hot and delicious, toys that children play or a new drug to cure ailment / disease or new process such as a water purification process for purified packaged drinking water, recovery of minerals from ores or for that matter a novel method of preparing masala dosa etc.

It can be a new or original design (the Industrial Design / outer look of a product) of a known product such as a new pen design; a new signboard design, a new clock design or a new jewellery design.

It can be an original literary or musical creation (the Artistic / Literary Copyright) such as a computer software, book, novel, sound recording, cinematography film, engineering drawings etc.

HOW DO YOU BENEFIT FROM INTELLECTUAL PROPERTY

	Intellectual property differentiates your products and services from others.
	Promotes your products and services and creates a loyal clientele.
	Diversifies your market strategies to various target groups. Populariz- es you worldwide.
	Keeps away your competitors/copiers.
WE ARE THUS SURROUNDED BY INTELLECTUAL PROPERTY OWNED BY SOMEONE DONOT IGNORE IT BUT TRY TO DEVELOP YOUR OWN IP ASSESTS